Creative Ways SMBs Can Secure Top Technical Talent

by Valentina Horan | 2025-03-05 | Hiring

Hiring top technical talent as a small or mid-sized business can feel like a battle. Big companies have brand recognition, deep pockets, and entire teams dedicated to recruiting. But that doesn’t mean smaller organizations have to settle for less. With the right approach, securing great engineers, developers, and IT specialists is entirely possible—even without an enterprise-sized budget.

Tap Into Non-Traditional Talent Pools

Most hiring efforts focus on job boards and LinkedIn, which means everyone is fishing in the same pond. Expanding beyond these channels can reveal skilled professionals who aren’t bombarded with offers. Consider engaging with coding bootcamps, community colleges, and technical certification programs. Many graduates from these paths have hands-on experience and are eager to prove themselves.

Another overlooked avenue is online tech communities. Developers and engineers often contribute to open-source projects, answer questions on platforms, or participate in Discord and Slack groups dedicated to programming. Engaging with these communities—whether by sponsoring events, joining discussions, or even posting job openings in relevant spaces—can help attract candidates who are passionate about their craft.

Rethink Job Requirements

Hiring processes often create unnecessary roadblocks. If job descriptions include extensive lists of must-have qualifications, talented candidates may self-select out before even applying. Rather than focusing on specific degrees, years of experience, or proficiency in an exhaustive list of technologies, prioritize problem-solving ability and adaptability. A great developer can learn a new programming language faster than a less capable one who happens to match every bullet point on a job listing.

Practical skills assessments can also help surface the right candidates. A simple coding challenge, system design task, or real-world problem-solving exercise can be a better indicator of success than a polished resume alone. Keep these assessments reasonable, though—drawn-out technical tests often push strong candidates away.

Offer Meaningful Flexibility

Workplace flexibility isn’t just a nice-to-have anymore. Many top engineers prefer remote or hybrid work, flexible hours, or results-driven performance metrics over rigid schedules. Companies that accommodate these preferences can instantly widen their talent pool.

Flexibility goes beyond where and when employees work. Offering options like four-day workweeks, project-based contracts, or part-time arrangements can make roles more appealing. Some engineers are open to working with smaller companies but don’t want to commit to traditional full-time employment. Adapting to these preferences can make all the difference.

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Build a Referral Network

Tech professionals trust recommendations from their peers more than cold outreach from recruiters. Encouraging current employees, business partners, and even past applicants to refer potential hires can lead to high-quality candidates. A well-structured referral program doesn’t need to be expensive—offering small bonuses, exclusive perks, or even simple public recognition can motivate people to participate.

Another way to leverage referrals is by building relationships with former employees. People who leave on good terms often maintain ties with past colleagues. Keeping alumni engaged through networking events or casual check-ins can lead to boomerang hires or introductions to skilled professionals in their circles.

Make Hiring a Two-Way Street

Top technical talent isn’t just looking for a job—they want an engaging challenge, professional growth, and a work environment where they can thrive. Rather than focusing only on what candidates can bring to the table, highlight what makes your company a compelling place to work.

For some, that might be the opportunity to work on cutting-edge technology. For others, it could be a close-knit team, direct impact on product decisions, or leadership opportunities they wouldn’t get in a larger organization. Being upfront about company culture, team dynamics, and growth potential helps attract candidates who are the right fit beyond just technical skills.

Speed Up the Hiring Process

Lengthy hiring cycles can cost companies great candidates. Skilled engineers and developers often receive multiple offers, and the longer it takes to move from first interview to final decision, the more likely they are to accept another position. Streamlining the process—whether by cutting down on interviews, making feedback loops tighter, or simplifying the decision-making process—can help secure top talent before competitors do.

Transparency also plays a big role. If a candidate knows exactly what to expect in terms of interview steps, timelines, and decision-making criteria, they’re more likely to stay engaged throughout the process.

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Get Creative With Compensation

Compensation isn’t just about salary. While big companies may have deeper pockets, smaller businesses can offer competitive packages by structuring pay creatively. This could include equity options, performance-based bonuses, professional development benefits, or unique perks like home office budgets or company-sponsored travel for conferences and training.

A strong employer brand also plays a role. A well-defined company mission, a culture that supports growth, and a leadership team that values employees can sometimes outweigh a slightly higher paycheck elsewhere. Highlighting these benefits—both in job listings and throughout the hiring process—can make offers more compelling.

Connect With the Right People

Finding and hiring the right technical talent doesn’t have to be a battle. A combination of unconventional sourcing, streamlined hiring practices, and a workplace that appeals to engineers’ priorities can make a significant difference.

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Securing top technical talent doesn’t require an endless budget or a well-known brand. Expanding beyond traditional hiring channels, simplifying job requirements, and offering meaningful flexibility can make opportunities more attractive to skilled professionals. A strong referral network, a streamlined hiring process, and creative compensation packages also help smaller businesses stand out in a competitive market. By focusing on what truly matters to technical candidates—engaging work, career growth, and a supportive environment—companies can build teams that drive long-term success.

For companies looking to secure skilled professionals without the hassle of traditional recruiting, NerdRabbit is a great place to start. We match businesses with top technical talent ready to take on new challenges. Explore NerdRabbit today and find the right fit for your team.

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Valentina Horan

About Valentina Horan

Valentina, ReluTech's Marketing Specialist, crafts compelling tech stories, making the latest trends and innovations accessible to everyone. In her spare time, she enjoys moments with loved ones, binge-watches her favorite series, and teaches classes at university.

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